Alejandra T

I am a Paid Media and Performance Marketing Leader with a passion for driving business growth through data-driven advertising strategies, strong leadership, and continuous innovation. As a Digital Advertising Team Lead, I oversee a team of marketing professionals while developing and optimizing multi-channel campaigns that deliver measurable results across healthcare, senior living, and service-based industries.

Throughout my career, I have specialized in paid search, paid social, conversion optimization, marketing analytics, and lead generation. I enjoy translating complex performance data into actionable insights that help organizations make smarter marketing decisions and maximize their return on investment. My approach balances strategic thinking with hands-on execution, ensuring that marketing efforts align with broader business objectives.

Leadership is one of the most rewarding aspects of my work. I am passionate about mentoring team members, fostering collaboration, and creating environments where people feel empowered to grow and succeed. I believe that the strongest results come from combining data, creativity, and a culture of continuous learning.